A public benchmark for an AI-driven travel industry
AI assistants are becoming the new front door of travel discovery. Whether you're a destination, a hotel, a restaurant, or an attraction — your visibility now depends on whether AI agents can find, understand, and recommend you.
What is AI Presence Readiness?
AI Presence Readiness is a public technical audit and benchmark — free, objective, repeatable. We score every site we audit on five pillars: Machine-Readable Core, Content for AI, Crawlability & Discoverability, Action Readiness, and Authority & Ecosystem. The result is a 0–100 score and grade you can use to understand and improve your AI presence.
Who is Globetrotters.ai?
Globetrotters.ai is the Official AI Presence platform for travel. We help regions, cities, hotels, and travel brands make their content and inventory discoverable and actionable by AI agents.
Want the full report, the AI Narrative Audit, monitoring, and an automated fix path for every failing check? Visit studio.globetrotters.ai.
Principles
- Public. Every audited domain has a clean, shareable URL.
- Objective. The technical score uses fixed weights and repeatable checks — the same site gets the same score, every time. No AI judgment in the scoring loop.
- Transparent. The methodology page documents every check and threshold. No hidden inputs.
- Respectful. Every report includes a clear correction and opt-out path. We will remove any brand or destination on request.
Run the readiness check from your own AI assistant
The readiness check isn't just a web form. The same audit is exposed as a public MCP server, so any MCP-capable assistant — Claude, ChatGPT, and the rest — can score any travel website and query the global benchmark on its own. No signup, no API key, no auth.
https://mcp.globetrotters.ai/readinessSTREAMABLE-HTTPAdd that endpoint to your AI assistant's MCP settings and it gets four tools:
check_readiness— audit any domain; returns the 0–100 score, the per-pillar breakdown and the top issues to fix.get_audit_status— poll a running audit (a fresh audit takes 1–2 minutes).get_benchmark_summary— global readiness stats across every site we've scored.get_benchmark_cohort— the per-country leaderboard for any ISO country code.
The full protocol and tool schemas are public in the MCP server card.
Ready to see your score?
Paste your URL. We'll run the full audit and give you a public, shareable report.